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Soul

a new way to roll.

You can go with this or you can go with that.

This is a ride that looks different and moves different. Maybe even smells different, too. This is the Kia Soul, a new way to roll.

Meet the Soul

Soul !

Soul +

Soul Sport

Soul Base

Starting under $14k

Features

Soul Sport Features

Soul ! Features

Soul + Features

Soul Base Features

Colors

Splash on some color.

Soul Sport Soul ! Soul + Soul

Accessories

Exterior

Front Mask

Keep the front end nice and perky.

Sunroof Deflector

Sunshine connector.

Rear Spoiler

Business in the front, party in the back.

License-plate frame

It's got Soul on it.

Splash Guards

Keep the road from sneezing on your ride.

Bumper Protector

Practice safe bumper.

Remote Start

When you need a quick getaway.

Head lamp eyeliners

Make your car look like a linebacker.

Wheel locks

Keeps those pesky wheel robbers at bay.

Touch-up paint pen

Even natural beauties need a little makeup now and then.

Interior

Metal Pedals

As hardcore as pedals get.

iPod® Accessory Cable

An umbilical cord for your music library.

Cargo Net

Bad for fishing. Good for cargo.

Aluminum Scuff Plates

Door bling.

Homelink®

The mirror reduces flare. Homelink® reduces your need for a garage door opener.

Center Console Armrest

Give your forearm a place to nap.

Carpet Floormats

A landing strip for your feet.

First aid kit

Show off your bandage collection.

Cargo Logic® tray

Because everyone's a little OCD.

Interior Lighting

Like a disco on wheels.

Cargo liner

Protection from embarrassing leaks and scuffs.

UV Sunshade

Keep your dashboard from getting a sunburn.

Performance

Metal Pedals

As hardcore as pedals get.

Rear Spoiler

Business in the front, party in the back.

Technology

Interior Lighting

Like a disco on wheels.

Remote Start

When you need a quick getaway.

iPod® Accessory Cable

An umbilical cord for you music library.

Homelink®

The mirror reduces flare. Homelink® reduces your need for a garage door opener.

Interior

Soul Sport

Audio Upgrade Package

Includes 8 total speakers, tweeters, a cargo area mounted subwoofer, 315-watt amplifier and illuminating front-door speakers. It's a big package, and did we mention it's standard?

Bluetooth

Hands-free connectivity with steering wheel-mounted controls. Sure beats Browntooth.

Red/black interior trim with red sport cloth seat inserts.

Totally dudical.

User Instrument Panel Storage Bin with Cover.

Sounds complicated, but basically you put stuff in it.

Cruise Control

With steering-wheel-mounted controls. Take the pedal off the metal.

Metal pedals

As hardcore as pedals get.

Leather-wrapped steering wheel and gear shift knob.

You might develop a leather fetish.

Soul !

Audio Upgrade Package

Includes 8 total speakers, tweeters, a cargo area mounted subwoofer, 315-watt amplifier and illuminating front-door speakers. It's a big package, and did we mention it's standard?

Bluetooth

Hands-free connectivity with steering wheel-mounted controls. Sure beats Browntooth.

Sunroof

Get to know a solar friend

Sand/black interior trim with sand/black houndstooth seat inserts.

Because houndstooth is way better than cattooth.

Cruise Control

With steering-wheel-mounted controls. Take the pedal off the metal.

Leather-wrapped steering wheel and gear shift knob.

You might develop a leather fetish.

Steering-wheel-mounted audio controls/

Turns thumbs into rockstars.

Soul +

Bluetooth

Hands-free connectivity with steering wheel-mounted controls. Sure beats Browntooth.

Sirius Satellite Radio

Complimentary 3 months trial subscription.

AM/FM/CD/MP3/SAT

Audio System w/6 Speakers, Tweeters, dude!

USB/auxiliary input jacks

With optional iPod Accessory Cable, dominate your iPod from audio system controls.

Black interior trim with black seat cloth. Inspired by ninjas.

Inspired by ninjas.

Cruise Control

With steering-wheel-mounted controls. Take the pedal off the metal.

Steering-wheel-mounted audio controls/

Turns thumbs into rockstars.

Soul

Dual level glove box

Big enough for a small laptop, because you never know.

Sirius Satellite Radio

Complimentary 3 month trial subscription.

Standard Air Conditioning

Like an igloo on wheels.

Black interior trim with black seat cloth. Inspired by ninjas.

Inspired by ninjas.

Power Windows

With driver's auto-down. Because this isn't the ‘80s.

Sound

Let's get this super fancy party started. Audio Upgrade Package is an Option for the Plus (+), standard on Exclaim (!) and Sport (N/A on Base).

Safety

Mom says, Safety first. We say, Safety standard.

We built a car that looks pretty tough. But, between you and us, the Soul's got a soft spot for safety. We have it a host of technologically advanced safety features, and they all come standard. It's all about priorities. Just ask mom.

Exterior

Front & Rear Crumple Zones

Helps disperse crash energy away from the cabin. It's a good thing.

4-wheel anti-lock brakes (ABS).

Helps you come to a controlled, safe stop.

Tire Pressure Monitoring System (TPMS)

Alerts you when tire pressure is low. Helps you maintain proper air inflation to maximize fuel efficiency, traction, and tire life.

Interior

6 Airbags

Dual front advanced and seat-mounted side airbags, full-length side curtain airbags.

Electronic Stability Control

Helps keep you on your intended path.

Front Active Headrests

Help minimize neck injury in the event of a rear collision.

5 Star Frontal crash safety rating – NHTSA Top Safety Pick 2010 – Insurance Institute for Highway Safety

Warranty

We dare you to read the whole thing. Double dog dare you.

One less bump in the road.

Kia has a lot of confidence in the quality and endurance of all its new vehicles. So much confidence, in fact, we offer the industry-leading Kia 10-year/100,000 mile warranty program. The Kia 10-year/100,000-mile warranty program consists of various components including 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000 mile limited basic warranty, a five-year or 100,000 mile limited anti-perforation warranty, and a five-year/60,000-mile roadside assistance plan, each of which provides coverage until either the yearly or total mileage figure is reached, whichever occurs first.

Peace of Mind

The extended protection of Kia 10-year/100,000-mile warranty program gives Kia owners an added safeguard against unforeseen service and repairs. You'll have many extra miles of worry-free driving down the road.

Shield Against Unexpected Repairs Bills

Kia 10-year/100,000-mile warranty program covers repairs made to precise Kia standards and requirements. You can rest easy knowing your vehicle is in the skilled hands of Kia trained service technicians at your authorized Kia Dealer.

All warranties are limited. For complete details, see a dealer or download complete details of Kia 10-year/100,000 mile warranty program in PDF format.

Limitations of Coverage

Kia 10-year/100,000-mile warranty program consists of various limited warranties, including limited basic, limited powertrain, and limited anti-perforation warranties, plus a roadside assistance and trip interruption program. For vehicles in commercial use, the powertrain warranty is limited to five-years of 60,000 miles, whichever comes first. For specific warranty coverages, exceptions, terms, conditions, limitations, and restrictions on transferability, please download complete details of the Kia 10-year/100,000-mile warranty in PDF format.

Toll-Free Assistance

Should you be left to wait on some remote roadway for lack of pocket change? Certainly not. Our toll-free hotline is staffed 24 hours a day, 265 days a year, and is accessible from anywhere in the U.S. The number's simple enough you can remember it even while fuming about the kids locking the keys in the car: 1-800-0333-4KIA.

Emergency Roadside Assistance

A free phone call isn't of much use if it doesn't result in someone coming to your rescue. So, we have set up a network of over 17,000 roadside assistance providers. They'll help you out of the usual little mishaps – dead batteries, flats(provided you have a spare that isn't flat), out of gas – free.

In the event of a warrantable concern that can't be fixed on the spot, we'll see to it you're towed at no cost to the nearest Kia dealer or an Alternate Service Location (ASL), whichever is closer. Needless to say, if you have a warranty-related concern, repairs are on the house.

If you have the misfortune to break down after-hours, on a weekend, or a holiday, your vehicle will be towed and stored by a Kia-approved vendor, and taken to the nearest dealer or ASL on the next business morning.

Trip Interruption Policy

Trip interruption expense benefits are provided in the event that a warranty-related disablement occurs more than 150 miles from the customer's home and the repairs require more than 24 hours to complete. Reasonable reimbursement is included for meals, lodging, or rental car expenses. Trip interruption coverage is limited to $100 per day subject to a single-day maximum limit per incident, and the customer is require to contact the Kia Consumer Assistance Center to explain the circumstances. A representative at the Kia Customer Assistance Center will determine whether the circumstances meet the criteria for trip interruption benefits and, if so, will advise the customer that they will be reimbursed for trip interruption expenses. The representative will assist the customer in making the necessary arrangements. Insurance deductibles, expenses, and claims paid by the customer's insurance company or other providers are not eligible for reimbursement.

12-hour Roadside Assistance service plan provided by Kia Motors America, Inc.

Certain restrictions apply. See owners warranty manual for complete information

Print 2010 warranty manual

Build the Soul

You have to go to Kia.com for build and price. Is that ok? You'll be fine, I promise. Yes

Media

Commercial

This or That
Hamsters

Wallpaper

Brochure

Would you like to download a PDF brochure? Yes (Requires Acrobat Reader)

Design

Mike Torrey, designer of the Soul.

Disclaimers

1 – Price shown in manufacturer's retail suggested price (MSRP). MSRP includes destination, and excludes taxes, title, license, options, and dealer charges. Optional features shown cost more. Actual prices set by dealer and may vary. See dealer for details. Some features only available as part of packages.

2 – SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. And its subsidiaries. SIRIUS Radio requires a subscription, sold separately after trial subscription included with vehicle purchase. Prices and programming and provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 19 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations).

3 – The Kia 10-year/100,000-mile warranty program includes various warranties and roadside assistance. Warranties include powertrain and basic. All warranties and roadside assistance are limited. See retailer for warranty details or go to kia.com.

4 – Kia Motors America reserves the right to make changes at any time without notice, and without obligation as to colors, materials, specifications, features, accessories, package and models. Some features may not be available in the U.S.

5 – The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and use of such makes by Kia is under license. A Bluetooth-enabled cell phone is required to use Bluetooth wireless technology.

6 – Accessory cable required for iPod® mobile digital device. Cable and iPod sold separately. iPod is a registered trademark of Apple Inc.

7 – 2010 manufacturer's fuel economy estimates are 26 mpg/city and 31 mpg/hwy for 1.6L engine. Actual mileage may vary.

8 – Some accessories may not be available at launch. See your Kia retailer for details.

9 – Star ratings are part of the U.S. Department of Transportation's Safecar.gov program. Model tested with standard side-impact air bags (SABs).

10 – 2010 Top Safety Pick – Insurance Institute for Highway Safety for model year 2010.

Privacy/Legal

Kia Privacy Policy

Maintaining the privacy of your information is important to Kia Motors America ("Kia"). This Privacy Policy describes Kia's current corporate policy on how we use the personally identifiable information ("personal information") that you provide to Kia both online and offline through postal mail, contest submissions, telephone requests, surveys, etc or to Kia dealers who then transfer the personal information to Kia. You should read the entire policy carefully. By continuing to use Kia websites or by providing Kia with your personal information through a website or through off-line methods, you consent to this Privacy Policy.

On occasion, Kia may revise this Privacy Policy to reflect changes in the law, Kia's privacy practices, or the features on Kia websites. If any such changes impact the way we collect or use your information, those changes will be posted in this Privacy Policy and the effective date will be noted. Therefore, you should review the Privacy Policy periodically to remain aware of Kia's current policies and practices. If Kia materially changes its practices regarding collection or use of personal information, your personal information will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.

1. Who We Are

A used in this Privacy Policy, the terms "we" and "us" means Kia and its subsidiaries. We produce passenger cars, vans, cargo trucks, parts and accessories.

Our "dealers" and "licensees" are independent companies that sell our vehicles, parts and accessories and are licensed to operate such businesses using a trade name, trademarks, and service marks owned by us. "Business partners" are independent companies that Kia has partnered with to provide you with or offer you other services and products.

Because this Privacy Policy sets forth only Kia's privacy practices, this Policy does not describe the privacy practices of our dealers, licenses, or business partners even when you link to their website through Kia websites or provide them information offline through written or telephonic means if your personal information is not then provided to Kia. Your linking to other sites or providing personal information to other companies through written or telephone communications is at your own risk and is not governed by the Kia Privacy Policy, even where those websites or companies' offline communications are co-branded with the Kia logo. To learn about the privacy practices of any of any of Kia dealers licensees, or business partners that link to Kia websites or that contact you through written or telephonic means, you should review the privacy policies of those entities, and not this Privacy Policy, which only applies to the information collected by Kia, from Kia.com, other Kia websites, Kia events, Kia email, Kia written and telephone communications and other means that Kia may use including when you purchase a car from a dealer and your personal information is shared by the dealer to Kia. We recommend that you always check the applicable privacy statement of non-Kia sites and companies requesting information before providing any personal information.

2. Collection for Personal Information

This Privacy Policy covers personal information collected from and about you on Kia websites and by Kia through written or telephonic means. Personal information includes information such as name, mailing address, email address, and telephone number, and can also include the type of request, and any additional information your provide to Kia. The information you provide is used by Kia to notify you about, and improve upon, the services that we provide to you.

In addition to personal information, Kia collects IP address, aggregate user data, and browser type. This data is used to manage and improve Kia.com and other Kia websites, track usage, improve services, and for security and monitoring purposes. Kia's websites are for general audiences, and we do not knowingly collect personal information from children under 13.

3. Use and Disclosure of Personal Information and Your Choices

We may use your personal information for a variety of purposes as described in this Privacy Policy. If you do not want us to disclose information in this manner, do not submit your personal information to us.

Kia will not use your personal information for purposes that are different from those purposes detailed herein unless we ask your permission to do so. In addition, Kia will not share your personal information with third parties who are not affiliated or partnered with us unless you have chose to receive specific information and the fulfillment of such a request requires the sharing of your personal information.

Disclosure Within Kia and to Kia's Service Providers. Within Kia, we may share your personal information with Kia employees, agents, and contractors who have a legitimate business reason to obtain access to your personal information. Kia may share your personal information with outside contractors or agents who help us manage our activities (i.e., mailing list administrators, marketing agents, etc.), but they may only use your personal information to provide Kia with a specific service and not for any other purpose.

Disclosure to Affiliated Parties, Kia may share your personal information with companies that are affiliated with us such as our dealers, licensees, and/or business partners for the purposes of both marketing and administrative purposes (such as recall notices).

Legal Authorities, Kay may disclose personal information without providing you with a choice in order to protect Kia's or its affiliated entities' legal rights; to protect the safety and security of visitors to Kia.com and other Kia websites; to protect against fraud or for risk management purposes; or to comply with law or legal process.

Corporate Transaction. Going forward, we may acquire or sell assets, and companies may acquire financial interests in us. In connection with those transactions, personal information may be among the transferred business assets, and we may disclose your personal information to any company in connection with a proposed or actual sale, merger, transfer, or exchange of all or a portion of a business or operating unit. Any such disclosure will be conditioned on that company agreeing to use the data prior to any acquisition solely for the purpose of making its acquisition decision and to observe the relevant provisions of your Privacy Policy with respect to the data. In the event that personal information is transferred to a company acquiring assets from us, we will require that company to agree to observe the relevant provisions of our Privacy Policy with respect to your personal information (including any choices that you have made under our Privacy Policy to limit the use of your data).

Data Collection from Others. We may also obtain personal information about you from our dealers, licensees and/or business partners. We may merge or use that personal information with information that we collected previously, as permitted by applicable law and our Privacy Policy. That personal information once in Kia's possession is governed by this Privacy Policy.

Disclosure to Other Non-Affiliated Third Parties. If you provide us with permission, Kay may also share your personal information with advertisers and other companies who are not affiliated with Kia, but who would like to send you information about their products and services. However, you will always have the opportunity to decline the option to receive information from unaffiliated third parties (and thereby not permit this sharing of your personal information) when personal information is collected.

4. Aggregation and use of Personal Information

All of the personal information that you provide to Kia, our dealers, licensees, and business partners may be aggregated and analyzed to enable us to develop targeted marketing programs and service offerings. We may also use your personal information to contact you regarding Kia programs and services or third party programs and services that we believe might be of interest to you. If you do not want us to contact you for this purpose, you may decline to receive such offers by calling out Consumer Affairs Department, 800-333-4543, at any time.

5. Security of the Database and Your Personal Information

Kia uses reasonable administrative, technical personnel, and physical measures to safeguard personal information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, Kia uses reasonable methods to make sure that personal information is accurate up-to-date, and appropriately complete.

Kia cannot guarantee your confidential use of Kia.com and other Kia websites and will not assume responsibility for any damage that you or any person may suffer as a result of a breach of confidentiality resulting from your use of a Kia website or any information that you transmitted to a Kia website.

6. Links to Other Sites

Kia.com and other Kia websites may contain links to third party sites not controlled by Kia or covered by this Privacy Policy, including, as noted above, sites belonging to Kia dealers, Kia licensees, or independent product review sites. Kia makes no representation or warranty as to the accuracy of any information contained in any hypertext link to those sites. Any hypertext link to any other person or entity should not be construed as endorsement by Kia of such person's or entity websites, products, or websites.

7. Cookies and Other Tracking Technology Used By Us and Certain Third parties

In addition to any personal information or other information that you choose to provide to us on the website, we and our third-party service providers may use "cookies", "web beacons", "embedded scripts" and variety of other technologies, now hereafter devised, that automatically collect certain website usage information whenever you visit or interact with the website. This information may include browser type, operating system, the page served, the time, the course of the request, the preceding page view, and other similar information. We may use this usage information for a variety of purposes, including enhancing or otherwise improving the website. IN addition, we may also collect your IP address or some other unique identifier for the particular device you use to access the internet, as applicable (a "Device Identifier"). A Device Identifier is a number that is automatically assigned to you computer, and we may identify your device by its Device Identifier. When analyzed, usage information helps us determine how our website is used, such as what types of visitors arrive at the website, what type of content is most popular, what type of content you may find most relevant and what type of visitors are interested in particular kinds of content and advertising. We may associate your Device Identifier or web site usage information with the personal information you provide, but we will treat the combined information as personal information.

A cookie is data file placed on a computer when it is used to visit the website. Cookies may be used for many purposes, including, without limitation, tracking user preferences and web pages visited while using the website. You may disable many types of cookies using your browser's preferences, but some features of the website may not function properly or may operate slowly if you disable the cookies. If you are concerned about the storage and use of cookies, you may be able to direct your internet browser to notify you and seek approval whenever a cooking is being sent to your hard drive. You may also delete many types of cookies manually from your hard drive through your internet browser or other programs. Please note, however, that some parts of our website will not function properly or be available to you if you refuse to accept a cookie, delete cookies or choose to disable the acceptance of cookies and doing so may also interfere with your third party opt-outs described further below.

A web beacon is a small graphic image or other web programming code (also known as "1x1 GIFs" or "clear GIFs"). We may include these in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. We beacons or similar technologies may be used for number of purposes, including, without limitation, to count visitors to the website, to monitor how users navigate the website, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed. An embedded script is programming code that is designed to collect information about your interactions with the website, such as the links you click on. The code is temporarily downloaded onto your computer from our web server or a third-party service provider, is active only while you are connected to the website, and is deactivated or deleted thereafter.

In addition, we may work with third parties such as network advertising networks and/or traffic measurement services to track your activities to better serve you contextually relevant content and/or advertisements on the website and/or to analyze traffic on the website. Network advertisers are third parties that display content and/or advertisements based on your visits to the website and/or other websites you have visited. This enables us to target content and/or advertisements to you based on perceived interest. Third parties that assist us in this regard may themselves set and access their own cookies and other technologies on your computer and track certain behavioural information regarding users of your computer via a Device Identifier. These third party cookies are set to, among other things: (a) help deliver content and/or advertisements to you that you might be interested in; (b) regulate when and how often content and/or advertisements are served to you; and (c) understand the usefulness to you of the content and/or advertisements that have been delivered to you. Note that any images (or any other parts of a web page) served by third parties in association with third part cookies and other technologies may serve as web beacons, which enable third parties to carry out the previously described activities. Third party cookies, web beans and other third party technologies are governed by each third party's specific privacy policy, not this one. While we may use a variety of companies to serve content and/or advertisements on the website, you may wish to visit http://www.networkadvertising.org/optout_nonppii.asp, which provides information regarding this practice by Network Advertising Initiative ("NAI") members, and your choices regarding having this information used by these companies, including the "opt-out" procedures of NAI members. Opting out of one or more NAI members only means that those NAI members will no longer be able to deliver targeted content and/or ads. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI opt-out may not, or may no longer, be effective. Additional information is available on the NAI's web site accessible by the above link.

8. Access to Your Personal Information

If possible, we will let you review your personal information that you provided to Kia and will take reasonable steps to correct any personal information that you inform us is incorrect. If you ask Kia to stop using the personal information you provided to Kia, Kia will honor that request while retaining any record of your personal information that is necessary to comply with applicable deferral, state, or local law.

9. Opportunity to Opt-Out

If you would like to communicate with us about our Privacy Policy or Kia's collection and use of your personal information, to review or correct your personal information, or to stop all future communications from us, please contact Kia Consumer Affairs at 800-333-4542.

LEGAL INFORMATION

1. Copyright/Trademark Ownership

©2010 Kia Motors America, Inc. all rights reserved. Visitors to this website may download copy or transmit, solely within the United States, any portion of the material contained in these web pages for informational and noncommercial personal purposes only. Each copy of these materials retains all copyright and other proprietary notices contained therein. The text, images, audio files, animation files, video files and their arrangement on the site are subject to copyright and other intellectual property protection.

The Kia mark, design, and "The Power to Surprise" tag line are registered trademarks of Kia Motors Corporation of Korea. These trademarks and other Kia names, logos and service marks may not be modified, and they may not be used, downloaded, copied or distributed in any way except as an integral part of an authorized download, copy or transmission, in whole or in part, of any material may be made without the express prior written permission of Kia Motors America.

All trademarks are the property of their respective owners.

"SIRIUS and the SIRIUS dog logo are registered trademarks of SIRIUS Satellite Radio, Inc. Service requires a subscription, sold separately (a complimentary 3-month subscription is included with vehicle purchase). Not available in Alaska and Hawaii. For full Terms & Conditions, visit sirius.com.

2. No Representation or Warranty

All information contained in this site is for informational purposes only. Some vehicles pictured may contain non-U.S. equipment. Some models may be shown with optional equipment. Further information can be obtained by contact your local Kia dealer.

Kia Motors America may at any time change information offered on these web pages by updating the site. While Kia Motors America will make all reasonable efforts to provide accurate information on this site, there is no guarantee or warranty of accuracy. Furthermore, Kia Motors America does not assume any liability for the accuracy or completeness of information presented on this site. This site shall not be used or relied upon by any visitor as a substitute for information available from their local Kia dealer.

3.Comparison Data

All prices, specification, and equipment are based upon information available at the time of posting and are subject to change without notice. Kia Motors America makes no guarantees or warranties, either expressed or implied, with respect to the accuracy of the data presented.

4. Options/Specifications/Features

Kia reserves the right to make changes at any time without notice, and without incurring any obligations as to colors, materials, specifications, features, options, accessories and packages. Some vehicles shown may include optional equipment. Kia, by the publications and dissemination of this website, does not create any warranties, express or implied, to any Kia product. See dealer for details.

Build the Soul

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